Back to Search
Start Over
Bridging legacies: An integrated approach to promoting the Lowery collection.
- Source :
-
Public Services Quarterly . Apr-Jun2024, Vol. 20 Issue 2, p130-137. 8p. - Publication Year :
- 2024
-
Abstract
- The Atlanta University Center Robert W. Woodruff Library used both digital and traditional marketing to promote the Joseph Echols and Evelyn Gibson Lowery Collection, an invaluable civil rights history archive. Leveraging social media, particularly Instagram Reels, resulted in a 334% increase in engagement, demonstrating the effectiveness of meeting diverse audiences online. Additionally, traditional methods, including presentations, radio interviews, and community events, complemented the digital strategy to reinforce the importance of having an integrated approach to promoting archival collections. [ABSTRACT FROM AUTHOR]
- Subjects :
- *LIBRARY materials
*SOCIAL media
*CIVIL rights
*MARKETING strategy
Subjects
Details
- Language :
- English
- ISSN :
- 15228959
- Volume :
- 20
- Issue :
- 2
- Database :
- Academic Search Index
- Journal :
- Public Services Quarterly
- Publication Type :
- Academic Journal
- Accession number :
- 177117430
- Full Text :
- https://doi.org/10.1080/15228959.2024.2331113