Why Aren't we talking about the Beano?

This article will attempt to answer the question 'Why aren't we talking about the Beano?' by first of all explaining what The Beano is, who 'we' are, and why there is a popular perception, in the UK at least, that the latter should be discussing the former. It will then provide empirical evidence that we are not talking about The Beano and offer a number of explanations for why this might be before finally demonstrating why any of it matters. [ABSTRACT FROM AUTHOR]