Media-ting Austerity Feeding: second-hand Infant Food Exchange Online in Canada.

This paper makes visible austerity-based infant food exchange as a contemporary food acquisition practice outside of commercial and regulated foodscapes. It presents results from a netnography conducted within two popular online platforms in Canada between April 2017 and February 2018: the Kijiji classified advertising site, and Facebook. Qualitative analysis of over 2000 user generated secondhand exchange ads show practices from selling, trading, sharing, and seeking whereby infant foods works as a form of currency to acquire either economic capital when sold, an alternative food capital when traded, or are gifts in the moral economy of exchange. While infant food exchange is often collaborative in nature, it is austerity-driven involving different forms of capital parents have or seek to accomplish the responsibility of feeding. As excluded consumers, posters are motivated by a complex mixture of desperation, innovation, ecological concerns, and morality to care for others when mainstream food access is out of reach within the current political and economic system. [ABSTRACT FROM AUTHOR]