Using Gamification to Increase Visitors and Outdoor Engagement.

The article focuses on how McHenry County Conservation District in Illinois, U.S., utilized gamification through a digital scavenger hunt to increase visitor engagement with outdoor spaces, resulting in significant participation and positive feedback. It states that through the "Find Your Wild" game, participants earned points by exploring conservation areas, engaging in outdoor activities, and answering trivia questions, leading to increased awareness and community interaction.