METHODOLOGICAL PROPOSAL FOR THE TELEVISED ANALYSIS OF SCIENTIFIC INFORMATION Case Study of the University of Zaragoza.

This research proposes a new methodology to analyse the process of transferring scientific information from its generation in institutes and research groups to its dissemination in society. This case study focuses on the analysis of scientific information coming from the community of Aragon. As part of the fieldwork, press releases from the Science Communication Unit of the University of Zaragoza were analysed and compared with their coverage in the audiovisual media. The results show a limited presence of scientific news in the main news programmes, with greater interest from public regional channels. It is concluded that the lack of audiovisual resources and limited airtime hinder television dissemination, while visibility in regional media is influenced by criteria such as informational proximity and institutional announcements. [ABSTRACT FROM AUTHOR]