EMPOWERING COMMUNITY PARTNERSHIP THROUGH THE USE OF TECHNOLOGY (DIGITAL MARKETING) SUPPORTING BESUR TOURISM VILLAGE, SEKARAN DISTRICT, LAMONGAN REGENCY.

This community empowerment initiative aimed to address the challenges faced by the defunct Besur Tourism Village in the Sekaran District of Lamongan City. The MSMEs in the village are anticipated to generate interest from tourists and contribute to developing the Besur Tourism Village's autonomy. These MSMEs also comprise the Besur Tourism Village management Tourism Awareness Group (POKDARWIS). Nonetheless, an issue exists in which MSEMs lack a solid grasp of digital marketing and financial reporting. As a consequence, support and guidance are provided concerning financial reporting and digital marketing. Through approximately two months of activities, we acquired a deeper comprehension of the application of social media (digital marketing), specifically regarding creating, organizing, and optimizing their social media accounts by MSMEs. Additionally, the results demonstrated that MSMEs comprehend financial reporting and the essential elements that must be included. [ABSTRACT FROM AUTHOR]