民眾閱讀臺灣漫畫動機、態度 及行為之研究.

Reading comics has always been one of the favorite leisure activities of Taiwanese people. To attract Taiwanese people to read and love Taiwanese comics, this study investigates whether Taiwan comics readers will improve their reading motivation and attitude and jointly promote their reading behavior by satisfying their perceived freedom of leisure. This study uses the questionnaire survey method based on purposive sampling to distribute through both online and paper questionnaires and collect one thousand valid responses. The results of the study show that after satisfying their psychological needs during leisure activities, Taiwanese comic readers will improve their reading motivation and reading attitude, which will positively affect the reading behavior of Taiwanese comic readers, and they are willing to continue to engage in reading [ABSTRACT FROM AUTHOR]