Readiness and acceptance towards drone technology in Malaysian agriculture: A case study in muda agricultural development authority (MADA) area.

Technological revolution nowadays not only involves the industrial sector, but also involves the agricultural sector. The use of technology has long been applied in the agricultural sector in developed countries for the purpose of facilitating the work of farmers as well as helping to increase productivity and production levels of agricultural products. One of the technologies is the use of drone among farmers and this technology has begun to find a place in Malaysia, especially among modern farmers. Currently, there is no detailed study on the acceptance of the use of drone technology among rice farmers in Malaysia. Therefore, the purpose of this study was to examine the factors that influence the intention to use drone technology by the farmer. This study applied the unified theory of acceptance and use of technology (UTAUT) to build a comprehensive model that explains intentions to drone technology in farming. The research findings showed that facilitating condition and trust were the predictors of intentions to use this viable technology. Several important implications for academics and industry decision-makers can be formulated from these results. [ABSTRACT FROM AUTHOR]