E-COMMERCE PARA FACILITAR LAS COMPRAS DE PRODUCTOS NATURALES DE SALUD EN USUARIOS DEL ECUADOR.

The study analyzes the impact of e-commerce on the purchase of natural health products in Ecuador, seeking to understand how to overcome traditional access barriers and improve the shopping experience. Ecommerce offers convenience by allowing purchases from home, covering a variety of nutritional supplements and providing detailed product information. This promotes health and wellness while fostering an online community. Safety, reliability and local customization are critical to ensure a positive experience. In a context where e-commerce is increasingly relevant, this study offers valuable information to improve access and utilization of natural health products through online platforms in Ecuador. [ABSTRACT FROM AUTHOR]