A scoping review of arab public relations scholarship.

Arab public relations research (APRR) has reached many milestones since its inception; however, no study has investigated extant literature to map the trends and patterns within the subject area. As a result, this study aims to aggregate the landscape of APRR from 1979 to date. To achieve this, this current study adopts a multi-method approach of content analysis and text mining of 106 peer-reviewed APRR articles. Findings show an inconsistent trend of APRR. Findings also illustrate the status of APRR methods, analytical methods, media genres, media platforms, organizations, industries, most used words and dominant perspectives within the subject area. This study concludes that despite the irregularities in the progression, APRR is an emergent sub-area with the potential to gain prominence concerning interest and output. • social media was the dominant genre followed by traditional media and digital media. • Public Relations Review distinguishes itself as the top publication destination for Middle Eastern scholars and researchers. • public relations research areas are typically characterized by theoretical contributions from other areas. [ABSTRACT FROM AUTHOR]