Commentary on Manthey et al.: No more missed opportunities—We need to address the absence of robust and comprehensive evaluations about the real‐world impact of statutory restrictions on alcohol marketing.

The authors comment on a study by J. Manthey and colleagues about the absence of robust evidence for or against statutory restrictions on alcohol advertising. Topics include the need to accompany marketing restrictions by comprehensive evaluation programmes, principal issue about the overall evidence base, and suggestion on jurisdictions planning statutory restrictions.