DİJİTAL PLATFORMLARDA KİMLİK İNŞASI VE SUNUMU: Z KUŞAĞI ÜYELERİ ÜZERİNE BİR ARAŞTIRMA.

Compared to traditional and modern periods, developments in information technologies in the postmodern period have led to radical changes in the concept of identity. These changes, together with the effect of digitalisation and digital platforms, have led to the transformation of identities into digital identities, leading to the distinction between offline and online identities. In this context, the subject of this research is to understand the identity construction process of Generation Z, which is a generation born and raised in the digital age, also accepted as digital natives, on digital platforms. The aim of the research is to reveal the relationship and differentiation between the online identities and offline identities of Generation Z individuals built on digital platforms. In the research process, Derek Layder's adaptive methodological approach was used as the method. In the research findings, it was determined that Generation Z participants construct conditional identities according to the online environments in which their close environment and strangers are present while constructing their online identities. It was observed that Generation Z participants were in a pragmatist behaviour in the conditional identities they constructed on digital platforms. [ABSTRACT FROM AUTHOR]