Do direct and indirect network externalities matter? Unpacking the causal antecedents of perceived gratifications and user loyalty toward mobile social media.

MLA

Pang, Hua. “Do Direct and Indirect Network Externalities Matter? Unpacking the Causal Antecedents of Perceived Gratifications and User Loyalty toward Mobile Social Media.” Aslib Journal of Information Management, vol. 76, no. 3, May 2024, pp. 399–415. EBSCOhost, https://doi.org/10.1108/AJIM-09-2022-0398.

APA

Pang, H. (2024). Do direct and indirect network externalities matter? Unpacking the causal antecedents of perceived gratifications and user loyalty toward mobile social media. Aslib Journal of Information Management, 76(3), 399–415. https://doi.org/10.1108/AJIM-09-2022-0398

Chicago

Pang, Hua. 2024. “Do Direct and Indirect Network Externalities Matter? Unpacking the Causal Antecedents of Perceived Gratifications and User Loyalty toward Mobile Social Media.” Aslib Journal of Information Management 76 (3): 399–415. doi:10.1108/AJIM-09-2022-0398.