The risk evaluation and management of the sports service supply chain by introducing fuzzy comprehensive appraisal and artificial intelligence technology.

This article aims to improve the inefficiency of the sports service supply chain (SC) caused by the unscientific management of stakeholders in the sports service SC. First, combined with the literature, the identification and management of the service SC domestically and internationally are explained, providing a meaningful reference for improving sports service bases. Second, fuzzy comprehensive appraisal (FCA) algorithm process and artificial intelligence (AI) technology are used to evaluate and manage the risk of sports service SC. The FCA algorithm provides a comprehensive evaluation factor set for the sports service SC risk evaluation. Then, the complete evaluation set is established. To obtain the evaluation matrix, the 'expert' carries out fuzzy evaluation on each single factor. AI provides a data analysis platform for integrated SC risk management. The platform can realize the logical hierarchical relationship between indicators and rules, systematically standardize the sports service SC and rules, and conduct unified display, monitoring, and trend analysis. Finally, the FCA method is used to evaluate the risks of the sports service SC, and the results of the comprehensive management of the dangers of the SC are analysed. The results show that the evaluation indicators of sports service venues' SC service capabilities have a good consistency. The highest weight score of government service capability in the sports service SC is 0.2413, and the lowest weight score of the service capability index of the sports operation platform is 0.1708. Sports service venues' SC capacity in NANCHANG City is relatively average. This article deeply understands the structure of the sports service SC. It provides relevant basis and guidance for sports service integrators, service providers, and other market entities to adjust management strategies and improve market competitiveness. It also clarifies the risks and management results of the sports service SC, provides academic help for the researchers and enriches and develops the theory of the reform and construction of the Chinese sports service SC. [ABSTRACT FROM AUTHOR]