МЕТОДИКА ПРОГНОЗУВАННЯ РЕЗУЛЬТАТІВ ІНФОРМАЦІЙНО- ПСИХОЛОГІЧНОГО ВПЛИВУ

The study of information and psychological security raises a number of issues related to ensuring human security and preserving human health in connection with various types of information threats: targeted information influence on the population through the media, the Internet, which can lead to negative socio-political consequences; incomplete realisation of citizens' rights to receive and exchange reliable information; provoking social, ethnic, religious tensions through the activities of certain media; manipulation of Predicting the results of information and psychological influence is an important and urgent problem not only on the scale of an individual, but also for the national security of the state. The purpose of this paper is to increase the efficiency of forecasting information and psychological influence by modifying the model of information and psychological influence based on the analysis of influence factors. The paper reviews existing models for predicting the results of influence, from which a model was selected for modification to improve the forecasting results. The result of the work is a methodology that takes into account the channels of information and psychological influence, the emotional component of memes and the methods of counteraction that can be used by the opposing side, which allowed to create a theoretical basis for further practical research. The results obtained can be used to predict the information and psychological impact on society and/or to choose methods of counteracting this impact to reduce its consequences. [ABSTRACT FROM AUTHOR]