Take a 3D Lens to Corporate Culture.

This article discusses the importance of corporate culture in a company's success and provides guidelines for developing a strong organizational culture. The three dimensions of company culture identified by management scholars are trust, learning, and collaboration. It is emphasized that all members of a company, not just those in leadership positions, are responsible for developing culture. The article also highlights the role of middle managers in facilitating communication between frontline employees and senior leadership. The benefits of a strong organizational culture include increased employee engagement, retention, and innovation. The article concludes with a case study that demonstrates the positive impact of implementing a three-dimensional culture of trust, learning, and collaboration. [Extracted from the article]