The publication facts label: A public and professional guide for research articles.

Key points: The expansion of open access entails a responsibility for supporting this public access with a guide to why, in an 'Age of Misinformation', research may be trustworthy.Such a guide can also provide a check on predatory journals, a fear of which may be unduly limiting researchers tapping into the expanding global scale of research activity.Journal publishing platforms offer opportunities for automating the gathering and presenting of relevant data for assessing journal adherence to scholarly standards.Industry organizations, such as ORCID, Crossref, and DOAJ, offer trust and verification networks that can be employed to further strengthen scholarly publishing integrity. [ABSTRACT FROM AUTHOR]