واقع التلفزيون في عصر الإعلام الرقمي ... استخدام التكنولوجيا لإنتاج محتوى تنافسي : " دراسة ميدانية مقارنة من وجهة نظر مختصين فلسطينيين وأمريكان".

This study aims to investigate how modern technology can be used to produce competitive television content in comparison to digital media. The study employs a qualitative research approach and utilizes convenience sampling. The sample consists of (30) experts from various fields, including university teaching, television programs, technology, editing, digital media, and cinematography, working in Palestinian and American universities. Consideration is given to years of experience, age, workplace, and gender. The study was conducted during the second semester of 2023. To achieve its objectives, the researcher employed the structured interviews. The interview guide consisted of three main questions and several sub-questions focused on the use of modern technology in producing competitive television content compared to digital media. The study achieved several significant results, among which the following are the most important: The majority of Palestinian and American respondents believe that the use of modern technology aids in the production of competitive television content compared to digital media, while recognizing the vast technological gap between the two experiences. Furthermore, the study's results indicated a strong consensus among American and Palestinian respondents that augmented reality is one of the most commonly used virtual reality technologies for presenting news content on television. Among other results, Palestinian and American experts unanimously agreed on the impact that the use of modern technology can have on the content of television news broadcasts. However, they differed in their assessment of the nature of this impact. American experts generally believed that the results of this impact were positive, while Palestinian experts saw the potential for negative effects. They believed that the use of modern technology could carry connotations that affect the meaning, attention, perception, and emotions of the viewers. The study recommends the necessity of taking advantage of the significant technological advancements in the United States by sending delegations of Palestinian experts to the United States to learn and train on how to use modern technology to produce competitive television content compared to digital media. [ABSTRACT FROM AUTHOR]