Amazon's New Focus: Fending Off Rivals Temu and Shein.

Amazon is shifting its focus to emerging e-commerce players Temu and Shein, viewing them as significant threats to its online shopping dominance. These Chinese-founded companies have supplanted Walmart and Target as focal points in internal Amazon meetings. Amazon executives are concentrating on customer trust and fast delivery as competitive advantages. While Temu and Shein have gained popularity in the US, Amazon remains the strongest online store in America. Gaining customer trust is a challenge for the new competitors, as some customers have expressed concerns about product quality and the return process. Temu has been on a shopping spree for ad space since its US launch, driving up digital advertising costs. [Extracted from the article]