The Obama Coalition as a Model for Mass Audience: Higher Ground Productions, Consensus Taste, and Streaming Media's Centrism.

This article explores the partnership between Higher Ground Productions, the production company founded by Barack and Michelle Obama, and streaming platforms like Netflix, Spotify, and Amazon. It discusses how these partnerships allow the platforms to position themselves as politically aware and attract a diverse audience by curating agreeably centrist-liberal programming. The article also examines the concept of "massness" in streaming entertainment and how major streamers aim to present themselves as mainstream services while accommodating individualized tastes. It highlights the impact of Higher Ground in the entertainment industry, producing documentaries and family programs that highlight marginalized artists and communities. The Obamas' partnership with these platforms reflects their commitment to diversity and education, but also raises questions about the authenticity of their progressivism. [Extracted from the article]