ACEITABILIDADE DO MÉTODO CTM3 PARA CONSTRUÇÃO DE PRODUTOS EDUCACIONAIS.

The CTM3 Method is a proposal for structuring educational products in the health area, with the aim of facilitating its construction and also making the emitted message more easily absorbed by most people. It is interesting to know the acceptability of the CTM3 Method in the development of educational products by judges with expertise in the subject. Teachers of the Professional Masters in Health Education, from all regions of Brazil, were deliberately chosen to participate as judges. To evaluate the opinions/suggestions issued by the judges, the Thematic Content Analysis was chosen. Among the 13 research participants, 11 (85%) positively analyzed the CTM3 Method. The most evident qualities in the experts' speeches were: 'easy insertion', 'interesting' and 'relevant'. This evaluation strengthens the hope that the CTM3 Method can facilitate the construction and favor the absorption and application of inferred knowledge in educational products. [ABSTRACT FROM AUTHOR]