"BIOLOGIA TODO DIA" - CRIAÇÃO E UTILIZAÇÃO DE UM PERFIL NO INSTAGRAM COMO FERRAMENTA DE DIVULGAÇÃO CIENTÍFICA.

Access to technology is a reality experienced by a large portion of the world's population. Since the emergence of the internet, human relationships have changed at a global level, mainly regarding the content consumed online. This study aims to validate a profile on the Instagram application, entitled "Biologia Todo Dia", as a tool for scientific dissemination. Knowing the presence of this social network in the lives of the vast majority of people, especially young people, it is interesting to explore its potential in promoting knowledge aimed at all audiences, in a dynamic and democratized way. The influence of the page was validated by means of analyzing the metrics provided by the application itself, as well as through the analysis of a questionnaire applied to 57 followers. It was possible to infer, after analyzing the collected data, that the "Biologia Todo Dia" profile has the potential to be used as a scientific dissemination tool for its audience, providing information in a clear, meaningful, and attractive way. [ABSTRACT FROM AUTHOR]