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Start-Up Ads From China Are Flooding Apps in U.S.

Authors :
DAISUKE WAKABAYASHI
ISAAC, MIKE
Fu, Claire
Source :
New York Times. 3/8/2024, Vol. 173 Issue 60087, pB1-B4. 2p.
Publication Year :
2024

Abstract

The article reports on increase advertising spending by Chinese startups on services owned by some of Silicon Valley's technology companies. Topics discussed include number of ads placed by Temu, the international arm of the Chinese electronic commerce giant Pinduoduo, globally across Google services, reason for the marketing blitz, and remarks from Andrew Collier, founder of Orient Capital, an economic research firm in Hong Kong.

Details

Language :
English
ISSN :
03624331
Volume :
173
Issue :
60087
Database :
Academic Search Index
Journal :
New York Times
Publication Type :
News
Accession number :
175925196