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Detroit Warned Apple About Making a Car. It Had to Learn the Hard Way.

Authors :
Higgins, Tim
Source :
Wall Street Journal - Online Edition. 2/29/2024, pN.PAG-N.PAG. 1p.
Publication Year :
2024

Abstract

Apple's attempt to develop its own car has been canceled, highlighting the challenges of entering the automotive industry. The company's ambitions were initially met with excitement and high expectations, but leaks, departures of project leaders, and evolving goals led to uncertainty and skepticism. The difficulties faced by Apple mirror the struggles of other companies in the industry, such as Tesla, which narrowly avoided failure before finding success with the Model 3. Ultimately, Apple's focus seems to be shifting towards CarPlay and investing in artificial intelligence. [Extracted from the article]

Details

Language :
English
Database :
Academic Search Index
Journal :
Wall Street Journal - Online Edition
Publication Type :
News
Accession number :
175823144