Rethinking the start date for media relations and press releases: The peace movement of the 1800s.

Public relations histories have frequently credited Ivy Lee as providing the first press release. This research uses primary and secondary historical sources to demonstrate that the American branch of the international peace movement was using press releases decades before Lee's birth. Starting at least as early as 1819, the movement disseminated press releases to newspapers. This program of sending out press releases increased in size until it was reaching as many as 1,000 separate newspapers in the 1840s. At that time, a young advocate named Elihu Burritt took over the operation. Using a newspaper loophole in postage laws, Burritt was able to regularly disseminate messages to as many as 1,500 separate newspapers, averaging over 200 article placements per message and reaching hundreds of thousands of newspaper readers. This research discusses implications for public relations history. • The public relations work of the American peace movement is documented. • The movement utilized an extensive and modern media relations program starting in 1819. • The peace movement distributed press releases to over a thousand newspapers reaching at least 500,000 readers. • Elihu Burritt utilized a loophole in postage law to distribute releases on a modern scale. • The occupation and function approaches to public relations history are explained and implications for them are discussed. [ABSTRACT FROM AUTHOR]