QGMS: A query growth model for personalization and diversification of semantic search based on differential ontology semantics using artificial intelligence.

The inclusion of collective intelligence through a semantic focused affective computing can incorporate intelligence to web search and ensure its compliance with the Web 3.0. In this article, a query growth model with inclusive and exclusive ontology semantics has been proposed for diversification of query recommendation in semantic search. The ontology semantics include query augmented ontology generation, agent‐driven attractor‐distractor generation to yield a merged ontology, and endowment of merged ontology by using hybridization of a series of knowledge bases. The strategy further includes the formulation of a semantic network and entity leveraging based on description logics (DLs) to improve the quality of query recommendation. A novel hierarchical entropy cognitive similarity covariance model has been proposed for yielding the most appropriate recommendable query words. The strategy also encompasses the user‐click information for capturing the current user intents to improve the quality queries recommended in semantic search, and thereby incorporate personalization. Experimentations are conducted for the CHiC dataset and the Spring 2006 Query Log dataset and an average accuracy of 96.27% and 92.01%, respectively, with a very low false discovery rate of 0.06 and 0.1 for the respective datasets. [ABSTRACT FROM AUTHOR]