TEDARİK ZİNCİRİNDEKİ BOZULMANIN İŞLETMELERİN STOK SEVİYESİNE ETKİSİNİN STOKÇULUK ÇERÇEVESİNDE İNCELENMESİ.

Technological developments in the world today make the competitive conditions of businesses very difficult. Businesses that have to ensure their continuity and operate in line with the objectives of the business have to constantly conduct market research. Businesses that are expanding their fields of activity day by day in order to compete in the globalizing world have begun to operate on a global scale. Businesses operating both on a national scale and on a global scale, on the one hand, determine consumer interests and demands and present the product produced according to the demand to the consumer, while on the other hand, consumer demands must be determined, analyzed and moved to the production stage. It is not easy for business management to control stock level due to external factors in businesses. Therefore, businesses need to manage the supply chain process very well. In this study, the reasons that create the bullwhip effect that businesses encounter in the supply chain process and the "stockpiling" accusations made against businesses in this process are examined. In the results of working; It has been determined that events that cause disruptions in the supply chain of businesses on a global scale, such as Covid-19 and the Ukraine-Russia war, can cause uncontrollability in the stock levels of businesses. Therefore, businesses can be accused of stockpiling due to uncontrolled stock levels, also known as the bullwhip effect in the literature. İşletmelerin stok seviyelerindeki yukarı yönlü değişimin nedenleri iyice araştırılmalıdır. If the stock level is caused by external factors in the supply chain, then it would not be right to accuse businesses of stockpiling. It has been evaluated that, during the trial of businesses accused of stockpiling, experts who will act as experts on this issue should take into account the whiplash effect, which will prevent businesses from being unfairly accused. [ABSTRACT FROM AUTHOR]