GÖRSEL İLETİŞİM TASARIMI UYGULAMALARINDAN AFİŞLERDE SOSYAL FARKINDALIĞIN EMPATİK TASARIM YAKLAŞIMI İLE İNCELENMESİ.

The aim in visual communication design is to convey messages such as cultural, social, health, economic, which concern the individual and society, to the audience accurately and effectively, with an aesthetic and creative functionality, through visual elements. Empathy is highly needed, especially in visual messages that reflect serious social problems. To raise awareness of social problems, poster designs are one of the areas where empathic design is used intensively. Posters are a powerful form of public communication art and are visual communication design practices that effectively present messages about social issues to the audience in a two-dimensional, one-page format. In this context, the aim of the study is to reveal how social awareness posters, which are handled with the empathic design method, one of the visual communication design applications, affect the audience and the design. In this context, 5 different campaign posters were selected between the years 2013-2023. The posters were analyzed by semiotic analysis method. The study will emphasize the importance of constructing social problems with an empathy design approach according to the needs of the audience and establishing emotional bonds with traceable conceptual visual elements. Thus, a difference will be made in communication and field studies. [ABSTRACT FROM AUTHOR]