Natura Ekos: belleza, naturaleza y amazonia en discurso.

This article addresses aspects related to publicity in media and strategies that promotes subjectivation processes. For analysis, we took the speeches propagated in play publicities in Natura Ekos line products to critically talk about how beauty activates references related to nature, especially concerning the Amazon and people that live in this area. We created our empirical corpus by using seven demonstrative magazines from products that correspond to the cycles 10 to 16, which were current between May and September of 2021. We ensured all play publicities analyzed formed a plot discursive that works as a trap to seduce us and teach us how we should see and count ourselves inside a regularities matrix. [ABSTRACT FROM AUTHOR]