The Impact of Influencer Marketing on Consumers' Intentions Toward Beauty Brands After the Covid-19 Pandemic.

Subjects

Subjects :

*INFLUENCER marketing
*ECONOMIC consumption surveys
*COVID-19 pandemic
*SOCIAL media in business
*DIRECT e-marketing

Details

Language :

English

ISSN :

11105453

Volume :

44

Issue :

1

Database :

Academic Search Index

Journal :

Arab Journal of Administration

Publication Type :

Academic Journal

Accession number :

175160688

Full Text :

https://doi.org/10.21608/AJA.2023.241772.1544