The Wrath of Candidates. Drivers of Fear and Enthusiasm Appeals in Election Campaigns across the Globe.

MLA

Nai, Alessandro, and Jürgen Maier. “The Wrath of Candidates. Drivers of Fear and Enthusiasm Appeals in Election Campaigns across the Globe.” Journal of Political Marketing, vol. 23, no. 1, Jan. 2024, pp. 74–91. EBSCOhost, https://doi.org/10.1080/15377857.2021.1930327.

APA

Nai, A., & Maier, J. (2024). The Wrath of Candidates. Drivers of Fear and Enthusiasm Appeals in Election Campaigns across the Globe. Journal of Political Marketing, 23(1), 74–91. https://doi.org/10.1080/15377857.2021.1930327

Chicago

Nai, Alessandro, and Jürgen Maier. 2024. “The Wrath of Candidates. Drivers of Fear and Enthusiasm Appeals in Election Campaigns across the Globe.” Journal of Political Marketing 23 (1): 74–91. doi:10.1080/15377857.2021.1930327.