Cite
The impact of brand attribution for an innovative sports product introduced on the fitness market in France.
MLA
Mischler, Sarah, and Lilian Pichot. “The Impact of Brand Attribution for an Innovative Sports Product Introduced on the Fitness Market in France.” International Journal of Sports Marketing & Sponsorship, vol. 25, no. 1, Jan. 2024, pp. 109–24. EBSCOhost, https://doi.org/10.1108/IJSMS-04-2023-0074.
APA
Mischler, S., & Pichot, L. (2024). The impact of brand attribution for an innovative sports product introduced on the fitness market in France. International Journal of Sports Marketing & Sponsorship, 25(1), 109–124. https://doi.org/10.1108/IJSMS-04-2023-0074
Chicago
Mischler, Sarah, and Lilian Pichot. 2024. “The Impact of Brand Attribution for an Innovative Sports Product Introduced on the Fitness Market in France.” International Journal of Sports Marketing & Sponsorship 25 (1): 109–24. doi:10.1108/IJSMS-04-2023-0074.