Factors which affect investors' intention to adopt robo-advisory services in Malaysia.

In this paper we empirically test the factors which affect investors' intention to adopt robo-advisory services in Malaysia. Multiple regression method is used. We found significant relationship between transparency, relative advantage, social influence, and perceived usefulness and the intention to adopt of robo-advisory services in Malaysia. However, there is no significant relationship between effort expectancy and intention to adopt robo-advisory services in Malaysia. Our results are consistent with previous similar research which showed a positive relationship between social influence and relative advantage with the intention to adopt of new technologies. In addition, our results could provide some insights into the robo-advisory services' market in Malaysia in order to further understand what encourages Malaysian investors' intention to adopt this new technology as well as how this technology can be adjusted to improve the adoption rate among Malaysian investors. [ABSTRACT FROM AUTHOR]