Harnessing digital media for enhanced patient engagement and outcomes.

The article discusses the use of digital media and smartphone applications in patient education in the field of eye care. It highlights the benefits of digital platforms like CheckedUp in enhancing patient engagement and understanding of their conditions. The article also mentions that patients have a preference for visual and interactive content, and digital media allows for personalized education based on the patient's condition and treatment plan. However, challenges such as digital literacy gaps and data security need to be addressed. The article emphasizes the importance of striking a balance between technology and maintaining the doctor-patient relationship. [Extracted from the article]