PROMOCIÓN TURÍSTICA Y FOTOGRAFÍA PROFESIONAL EN LA DEFINICIÓN DE IMÁGENES OFICIALES DE LA PROVINCIA DE SALTA (ARGENTINA).

The purpose of this article is to examine the practices involved in the making of tourist photographs elaborated by the province of Salta (Argentina) as part of the official tourism promotion strategies. In order to do that, promotional materials elaborated by local government were analyzed. Additionally, personal interviews with marketing managers and professional photographers were conducted. Results show the set of political-institutional and artistic-creative decisions involved in the image making process concerning Salta's tourism. [ABSTRACT FROM AUTHOR]