How Apple can take on Amazon—and win.

The article discusses how Apple can compete with Amazon in the ebook market. It highlights the missed opportunity for Apple to link with local libraries and offer access to free ebooks through its Apple Books app. The article also criticizes Apple's use of Digital Rights Management (DRM) for ebooks, which restricts customers from moving their purchased books between devices. Additionally, it suggests that Apple should improve the reading experience by developing a dedicated ebook reader. Despite being a smaller player in the market, Apple has the potential to challenge Amazon's dominance. [Extracted from the article]