Endüstri 4.0’a Doğru Türkiye’de Televizyon Yayıncılığı: Medya Profesyonellerinin Görüşleri.

Industry 4.0 is transforming and reshaping the production methods in all sectors, and significant-changes are also anticipated in television broadcasting in the near future. Artificial intelligence and robotic systems, virtual reality applications, big data, the Internet of Things, and cloud computing, among other components of Industry 4.0, are expected to enable automation in television broadcasting, diversify and expand broadcast content. However, it is also foreseen that employment issues will arise. The aim of this research is to elucidate the views of television professionals on contemporary television broadcasting, their perspectives on the evolving form of television broadcasting in the emerging world of Industry 4.0, and whether automation in broadcasting creates employment concerns. To achieve this objective, data was obtained through in-depth interviews using qualitative research techniques. Eight media professionals from different fields of television broadcasting, which could be affected by the nature of their work by developments in Industry 4.0, were selected using purposive sampling for the interviews. According to the findings, television workers in Turkey find contemporary television broadcasting technically successful but consider it lacking in terms of content quality. Participants believe that media quickly adapt to new technologies, and while some job sectors may disappear in Industry 4.0, new areas of expertise will emerge. The results show that most participants believe that television will be different from its current form in the near future as we enter Industry 4.0, and it will continue to exist in the future. [ABSTRACT FROM AUTHOR]