Perspectivas de las neurociencias y sus aplicaciones en las organizaciones.

The article "Perspectives of neuroscience and its applications in organizations" presents the progress in the study of neuroscience and its application in different fields. It highlights that neuroscience generates valuable information about neural mechanisms and emotional responses, reward, memory, motivation, attention, and decision-making. Some of the fields in which neuroscience is applied are medicine, psychiatry and psychology, art and architecture, philosophy, sociology and politics, law and public safety, the military industry, economic sciences, education and pedagogy, and technology. Neuroscience also contributes to organizations in the management of human talent and the diagnosis and treatment of burnout syndrome. The article discusses the application of neuroscience in different areas of organizational management, such as leadership, business decision-making, well-being and happiness at work, persuasion and motivation, and team performance. It also mentions the use of neuroscience in neuromarketing, where the goal is to understand consumer processes and generate marketing strategies based on emotional responses and minimization of cognitive biases. Various areas of marketing development in which neuroscience is applied are mentioned, such as health and brand perception, the shopping experience, product design, communication, customer service, among others. In addition, a historical overview of advances in neuroscience and marketing from the 19th century to the present is presented. The article discusses the importance of branding and loyalty, as well as the use of non-verbal responses in neuromarketing. Advances in neuroimaging and the distinction between the associative system and the rational system of thought are also addressed. Ethical concerns related to the use of technology in neuromarketing are mentioned. Various measurement techniques in neuroscience, both invasive and non-invasive, are mentioned. The importance of neuroethics in the use of neuroscience in the business field is highlighted. Finally, future challenges and development possibilities in the field of neuromarketing are mentioned. The text invites users and developers to think about scientific and technological progress for the well-being of societies and proposes following ethical guidelines. The manifesto of Engineering for Life is shared, which recognizes the limitations of knowledge generation and promotes personal metacognition. Congratulations are given to the researchers who have contributed to knowledge in the DYNA Journal over the past 90 years. The document "A., Detection of deception: polygraph vs verbal and non-verbal analysis" is an article from the Journal of Criminology that discusses deception detection techniques. Specific information about the content of the article is not provided, so an accurate summary cannot be made. The article presents a compilation of different studies and perspectives on neuromarketing. Several articles and academic journals addressing topics such as consumer decision-making, ethics in artificial intelligence, and data fusion in neuromarketing are mentioned. Research on emerging trends in neuromarketing and the potential impact of neurotechnologies on society is also mentioned. The authors of the article are professors and researchers from the National University of Colombia, with experience in business administration and economic sciences. [Extracted from the article]