Entrepreneurial orientation and product innovativeness: the mediating roles of technology diversity and intellectual property protection.

This study examines two important mediating roles, namely, technology diversity (TD) and intellectual property protection, in the relationship between product innovativeness and entrepreneurial orientation (EO) in small- and medium-sized enterprises (SMEs). Based on survey data from 119 Taiwanese SMEs, EO enhances product innovativeness indirectly through TD and IP protection. In addition, market uncertainty moderates three relationships, as follows: TD/product innovativeness positively, and EO/IP protection and IP protection/product innovativeness negatively. Our results improve knowledge of EO and product innovativeness in SMEs. [ABSTRACT FROM AUTHOR]