Ist Deine Marke zukunftsfit? Zehn Kundenmotive & mehr, als Inspiration für Deine Innovationspipeline.

The article discusses various customer motives for the future and emphasizes that external influences change our values and needs. Ten customer motives are presented that companies should incorporate into their solutions in order to meet the needs of customers. The text also deals with trends and topics in the field of health, fitness, and well-being, emphasizing society's need for holistic well-being. It provides impulses for shaping the future, such as simplifying information and humanizing product experiences. The text concludes with a call to look optimistically towards the future and actively shape it. [Extracted from the article]