Microsoft gives up on internet search to build a better AI brand.

Microsoft has announced that it is rebranding its generative AI-based Bing Chat as Copilot, signaling its shift in focus from internet search to artificial intelligence (AI). The move consolidates all of Microsoft's genAI efforts under one brand and includes several AI tools under the Copilot name. Microsoft is also making the chat version of Copilot available for free on the web, no longer requiring the use of Bing. This decision reflects Microsoft's belief that AI is the future and that it cannot compete with Google in the search market. [Extracted from the article]