Maintaining legitimacy in times of crisis for sharing economy platforms: Airbnb's relational strategies during COVID-19 and impacts on sustainability.

Sharing economy platforms hold a promise of more sustainable uses of resources. However, their legitimacy remains "debated" as various ecosystem stakeholders hold different opinions, challenging platform's values and activities. One key contested aspect is their capacity to contribute to sustainability beyond a search for economic performance. Despite these criticisms, sharing economy platforms have managed to grow and spread worldwide. Nevertheless, little is known about how a sudden market crisis affects an online platform characterized by a debated legitimacy. Studying the relationships between Airbnb and its main stakeholders during the first wave of COVID-19 pandemic in New York City, our paper identifies three relational strategies - identity, professionalization, and selection - implemented by the platform to reinforce its legitimacy within its local ecosystem. Based on secondary and primary data analyses, we identify and describe the arbitrations and opportunistic choices made by Airbnb to manage various stakeholder groups, to maintain its legitimacy during the COVID-19 crisis, and their impact on sustainability. [ABSTRACT FROM AUTHOR]