Private Browsing: Incognito Mode Isn't Doing What You Think It's Doing.

The article discusses the misconception that using private browsing modes, such as Google Chrome's Incognito mode or Apple's Safari private browsing mode, can help online shoppers get better prices. The author explains that these modes only erase search history and prevent cookies from being used to track browsing activity, but they do not affect pricing algorithms or personalized search results. The article also highlights that tech companies can still identify users through various digital fingerprints and that true privacy can be achieved by using search engines like Brave.com. Overall, the article cautions against relying on private browsing modes for price advantages and emphasizes the importance of understanding the limitations of online privacy. [Extracted from the article]