YÖNETİMDE HÜMANİSTİK BİR KİMLİK İNŞASINA KATKI: YÖNETİME MEVLÂNÂ ELİ DEĞERSE.

“What kind of management do we want?” which is one of the most ancient questions sought to be answered in the historical process. Although the question has been answered in different ways, it has gained a multidimensional and multilateral appearance today. The problem of managing and being governed by the popular human model Homo economicus, produced consciously or unconsciously by the current world order, has now emerged more clearly. One of the most important perspectives formulated for the solution of the problem is humanistic management. The aim of this research is to try to draw a humanistic descriptive framework that can offer an enriching/different point of view regarding the concept of “management” by taking into account the analogies in the stories of Mawlana Celaleddin-i Rumi’s Masnavi. In the study, in which all the stories in the Masnavi were accepted as samples, the document analysis approach, one of the qualitative research methods, was used, and the findings were obtained and evaluated in accordance with the principles of content analysis and descriptive analysis. As a result of the examinations, it was determined that 51 stories were directly or indirectly related to directing. Since more than one value judgment is emphasized in a story, the most remarkable messages that can best represent each story are used as codes. In addition, among the stories emphasizing the same value, the more comprehensive and explanatory story was preferred. As a result, a total of 32 code expressions determined in the context of humanistic management were gathered under 7 themes. These themes are: Evaluation Perspective, Action Psychology, Management Philosophy, Relationship Orientation, Managerial Incentive Tools, Acquisitive Behaviors and Managerial Qualifications. [ABSTRACT FROM AUTHOR]