意大利旅华客源市场特征与疫后恢复研究.

Italy is one of China's most important tourist countries in South Europe. Based on official statistics and big data, this paper analyzes the characteristics of Italian visiting-China market in depth. The results show that: ①In terms of the inter-annual development stages, the Italian visiting-China market has gone through two main stages of volatile growth and steady de‐ velopment since 1980. ② In terms of demographic characteristics, Italian tourists are mostly male, youth, and business type. ③In terms of seasonal changes during the year, the peak sea‐ sons are mainly from March to May and July to November, the normal seasons are January and June, and the off-seasons are February and December. ④In terms of the spatial distribution of tourists, the regions most visited by Italian tourists are Shanghai, Zhejiang, Beijing, Shaanxi, Guangdong, Yunnan and some other provinces. ⑤In terms of air passenger behavior preference, inbound air passengers mainly book through retail travel agencies, mostly choose economy class, and stay in China for a long time. ⑥In terms of total per capita consumption and composition, tourists have strong spending power, and their consumption is based on basic consumption such as long-distance transportation, accommodation, catering, and scenic sightseeing. Finally, in or‐ der to provide theoretical guidance and practical enlightenment for the development of China's inbound tourism in the post-pandemic era, this paper puts forward market recovery suggestions in the fields of restarting the China-Italy culture and tourism year, business tourism market, im‐ proving the level of tourist facilitation, and deepening the inbound tourism industry chain. [ABSTRACT FROM AUTHOR]