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Eco-efforts rely on authenticity.
- Source :
-
Advertising Age . 6/13/2005, Vol. 76 Issue 24, p32-32. 1p. 1 Color Photograph, 1 Graph. - Publication Year :
- 2005
-
Abstract
- Focuses on the increasing trend regarding environmental preservation and sustainability as a marketing strategy of marketers. Demand of consumers for earth-friendly products; Target consumers of the products; Popularity of involving direct tie-ins between the actual nature or function of a product or service and actions to preserve wildlife and habitats.
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 76
- Issue :
- 24
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 17345001