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N.F.L. Finds Fervor for Sport in Germany.

Authors :
BELSON, KEN
Source :
New York Times. 11/4/2023, Vol. 173 Issue 59962, pB1-B5. 2p.
Publication Year :
2023

Abstract

The article reports on the positive reception and heightened interest of fans in Germany to the National Football League (NFL). It informs about the opening of an NFL office in Düsseldorf, the exclusive marketing rights in Germany granted to five NFL teams, and the agreement of NFL media partner RTL to show regular-season games. Focus is also given on the appeal of the NFL to younger, well-educated audiences that advertisers want to reach.

Details

Language :
English
ISSN :
03624331
Volume :
173
Issue :
59962
Database :
Academic Search Index
Journal :
New York Times
Publication Type :
News
Accession number :
173444638