DIGITAL TV'S 100-METER DASH.

Throughout Beijing, China, the 2008 Olympic Games-related thrill is palpable in the television industry. As the industry gears up for the coming battle over digital TV, which includes high-definition as well as standard variants, Matsushita Electric Industrial Co. Ltd. and LG Electronic Inc., along with other contestants, face two serious problems. One is that China's lack of standard for over-the-air broadcasting of digital television. The other, Matsushita and LG's keeping control of their new intellectual property. This article explores the efforts of multinational television companies along with China's electronics industry regarding the transition to digital television.