A CONSTRUÇÃO DO ETHOS DISCURSIVO SECRETÁRIA EXECUTIVA NO FILME "O DIABO VESTE PRADA".

The main objective of this paper is to analyse the construction of the executive secretary's discursive ethos, through the character Andrea Sachs in the film "The Devil wears Prada". The corpus selected for analysis is composed of 8 (eight) scenes from this film, containing the transcription of the characters' discourse. This is a qualitative research where we carried out a discursive and interpretive approach to language and its production contexts. The theoretical framework is composed of authors such as Ruth Amossy (2008, 2022), and Dominique Maingueneau (1997, 2006, 2008, 2011, and 2015) to support the concept of discursive ethos, as well as authors Nonato Junior, Jefferson Sampaio, and others, to discuss the training, performance, and profile of an executive secretary. According to the developed analyses, we concluded that the construction of the executive secretary ethos evokes social representations, historically idealized and indelible, which permeate the daily routine of the professionals in this area. [ABSTRACT FROM AUTHOR]