João Canavilhas: “A criatividade é o escudo de defesa do jornalista em relação à IA”.

In this article, Professor João Canavilhas discusses the impact of Artificial Intelligence (AI) on professional journalism. He highlights that AI can be a useful tool for journalists, but should not be used exclusively, as creativity and ethics are essential for journalism. AI has been used in journalism for over a decade, mainly in information collection and processing, and in automated content production. Although there are still not many, there are cases of media outlets using automated content production with AI, and some companies are starting to have clients worldwide. AI can be useful in more creative journalistic genres, but human creativity and ethics are differentiating factors compared to algorithms. Communication schools should teach future journalists how to use technology appropriately. [Extracted from the article]